There are many questions surrounding the benefits of personal branding photoshoots, such as the advantages and the process, especially for individuals who are not used to getting their picture taken.
As a personal branding photographer, I have some answers to these questions.
What is a Personal Branding Shoot?
A personal branding shoot is a photoshoot that captures the person or people behind a brand, including their values and highlighting what they do.
What's the Point?
This is a great question. Most brands typically focus on photographing their products and introducing their services. Although brands need to highlight their products and services, ultimately, your audience wants to see the company's greatest asset, which is you. You turned your passion into reality and worked tirelessly to provide your customers with high-quality products and services.
Your customers deserve to see that side of you and everything you do behind the scenes. Also, customers prefer to see who is behind the brand. Today's generation loves to hear brand stories and the people who make their favorite products.
What are the benefits?
Enhances your online presence:
With a personal branding photoshoot, you will have plenty of images that can be used for social media content for months. You will not have to worry about not having pictures to post. A good mix of portraits and lifestyle shots gives you variety while you tell the unique story of your business.
It puts a friendly face to a name:
Seeing who you are, and getting a taste of your passion and personality, helps your customers connect with you and develop trust in your brand. As a result, people are more likely to invest in trustworthy businesses.
Having quality personal photography in your hands is helpful for several purposes, such as making your Instagram high-quality, being featured in a local magazine, or even getting an interview for a company.
Strengthens your brand identity:
With the numerous personal branding photos, many of them will show your personality and different aspects of you at work, all using your brand colors. You can choose your favorites to develop and tell your story from these.
Boots your confidence:
As a branding photographer, I understand that you are not a model (or maybe you are and don't know it yet). Branding photographers know just how to capture your authentic self while making you look your best.
My Personal Branding Packages
When booking a personal branding session with me, I start with a Pre-Shoot Consultation where I can learn about them and their brand. Then, on the day of the shoot, I capture authentic photographs that tell their brand's story, communicating their passion and showing their dream clients who they are. Afterward, I give the clients a pool of fresh portraits and lifestyle shots that can be used for their website, social media, and marketing material.
I aim to make the shoot as fun as possible. I like to think of it as a collaboration rather than me taking photos of someone.
So to answer the overall question, personal branding photoshoots are worth the money, especially if you care about telling your brand's story and having consistent content to increase your social media presence. The prices of a branding shoot can be scary, but make sure you look at everything you are getting in the package.
Want to Book?
Check out my personal branding packages here: https://www.jaynicholephotography.com/investment/
Contact me, and we can chat about the best package for you. I am offering 20% off to everyone who books with me by Jan 28, 2023.
Hope to see you soon!